Logo - Branding - Print - Web
GROOV3's mission is to inspire change and build a global community through the power of dance. Commonly known as Los Angeles' Hottest Choreographed Dance Party, GROOV3 aims to inspire both beginners and veteran dancers alike, all the while maintaining a unique emphasis on boosting confidence, building grassroots communities, and putting the fun back in fitness.
In fully refreshing the GROOV3 look, my objective was to sustain
elements true to their well-known visual identity, while elevating
the entire brand to the next level. From the renewed logo mark, to
custom icons & patterns, to comprehensive marketing collateral, and
a completely revamped online presence, everything was redesigned
to properly equip this powerhouse cr3w as they forge into the next phase of rapid expansion.