©2018 PENCILTRIX. All rights reserved. 

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- Logo Design

- Brand & Identity

- Illustration


- Concept Art

- Animation

- Storyboarding

- Posters/Flyers

- Icon Design

- Infographics

- Signage





We love working with clients who view custom art and design as an integral part of company success. Collaborations built on open communication, mutual respect, creative risk and a healthy dose

of humor are part of our promise.


Hello, I'm Luke Campbell - an independent art director, illustrator, and

graphic designer based in CA.

I've been a storyteller all my life. As a child I began drawing because of a manga artist named Akira Toriyama. His art inspired me to draw and his stories taught me about strong work ethic, perseverance, self-improvement, and the importance of friends and family.

I'm Franco-American and bilingual. I was born in Redwood City, CA,

but I was raised in France when my family moved to a Parisian suburb before I turned one. Finally, when I was nine we moved back to San Jose, CA.


I attended UCLA and received my bachelor's degree in Design / Media Arts from the School of Arts and Architecture. During that time I also co-founded and presided over UCLA's first all-male a cappella group, Bruin Harmony.


My passions have always revolved around some form of creative expression or storytelling, whether it be art & design, animation,

film, dancing, singing, or acting.

I'm a people person. I find solace in humor and making people laugh.

I don't mind being unconventional. I appreciate honest conversation

and always aim to appreciate the small things.


1. Conversation

2. Brief

3. Proposal

4. 50% Deposit

5. Research

6. Sketch & Discovery

7. Conceptualization

8. Presentation

9. Reflection

10. Feedback

11. Revisions

12. Final 50%

13. Delivery

14. Victory